Jackline Rukungu

Article, SEO, Copywriting, Lead Generation

Keywords: Emotional Intelligence, Transformational Leadership, Organizational Performance

Background of the study

In contemporary business environment, there's a notable shift towards intense competitiveness and globalization. To this end, there is increased pressure for organizations to adapt and respond accordingly to the changing environment. Notably, Bass, B and Bass, R. (2018) identify that technological advancements and increased competition puts significant pressure on t...

Business Report Writing

Copywriting, Content Marketing, Informative, Ad Copy

Copywriting, Informative Content

Blog Post & SEO

In 2016, global video traffic garnered 73 percent of consumer internet traffic. It’s estimated that by 2021 video traffic percentages will hike to 82 percent of consumer internet traffic. Most, if not all, business people with an online presence understand that this traffic can easily double or triple business customer traffic over time.

To leverage on video-generated traffic, it’s essential that you adopt the right SEO tips and tactics best suited for videos. This article provides a video-SEO optimization checklist,

A Research Project Report by Jackline N. Rukungu, Submitted to the Chandaria School of Business in Partial Fulfilment of Requirement for the Degree of Masters in Business Administration (MBA)